George Wolfe

PROFESSIONAL EXPERIENCE

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The Kern Agency, Los Angeles, CA                                

Senior Copywriter. 2014-2024.

• Writing and editorial work in advertising (print and digital), including communications, entertainment, finance, healthcare and technology. 

  • Print and digital executions for clients such as AT&T, DIRECTV, American Express, HBO Max, AAA, Blue Cross Blue Shield, Group Health, Symantec, SAP, Dex, FileMaker and Online Trading Academy.

     

TBWA\CHIAT\DAY, Los Angeles, CA                                                                

Copy Editor / Proofreader. 2011-2013.

• Proofread advertising work across multiple formats to ensure grammatical and technical accuracy. 

  • Edit work for direct mail, outdoor, print, online and broadcast campaigns, plus internal creative projects. Clients: Nissan-Infiniti, Pepsi, Visa, Gatorade, Energizer, Southwest, Crate&Barrel, Principal, Grammys, etc.

    • Smartphone lifestyle app project selected as part of Let There Be Dragons creative initiative.

 

Spine Care & Orthopedic Physicians, Los Angeles, CA                                

Medical Editor. 2009-11.

• Proofread/edit documentation (exam reports, diagnostic studies, surgical procedures) for Editorial Department.

  • Ensure grammatical and technical accuracy of all documents. Manage high-volume workload in an orderly, timely manner. Dictate reports and manage doctors’ dictations to and from transcribers.

    • Created company website and fulfilled webmaster duties.

 

Otis College of Art & Design, Los Angeles, CA                                                          

Writer / Copy Editor. Freelance. 2004-2012.

• Write, edit and proofread Communications Department publications.

  • Pen articles for college magazine (OMag) and profile distinguished alumni for their website. Copyedit various publications, including exhibition catalogues and press releases.

 

Center for Cultural Innovation, Los Angeles, CA                                                      

Copy Editor / Proofreader. Freelance. 2007-09.

• Edit and proofread nonprofit arts organization’s on- and offline publications.

  • Copyedit book, Business of Art: An Artist’s Guide to Profitable Self-Employment. Conceptualize/create e-newsletter.

 

The LaLa Times, Los Angeles, CA                                                                               

Sr. Writer / Editor-in-Chief / Founder. 2002-08.

• Conceive, develop and manage California's premier news satire website.

  • Build site, generate and manage editorial calendar, write content, proofread articles; develop and implement marketing and media strategies; develop and manage online store; webmaster site.

  • “The Onion for L.A.” — Los Angeles Times

 

Jungle8 CREATIVE, Los Angeles, CA       

Writer / Editor. Freelance. 2003-2006.

• Write copy and edit documentation for corporate clients, including ad copy and business writing.

  • Assist w/ branding meetings, create reports, write promotional copy, work with designers to meet client deadlines.

 

Alaska Airlines magazine, Seattle, WA

Writer / Editor. Freelance. 2000-2003

• Generate original articles from assignments, including gift guides, for monthly in-flight publication.

  • Interview sources, outline articles, write, edit and complete articles under strict deadlines.

  • 2nd-place award for “Arts and Criticism” writing from the Society of Professional Journalists.

 

Woodland Park Zoo, Seattle, WA

Business Writer / Editor. Freelance. 2001.

• Oversee all written-content aspects of annual report for nonprofit conservation organization.

  • Work with department heads and outside design firm to accurately and enthusiastically encapsulate the year’s activities in a way that adheres to the chosen theme and style.

 

KPLU, Seattle, WA

Reporter / Editor. Freelance. 2001.

• Work in NPR-affiliate newsroom, taking assignments from news director and developing spots and features.

  • Generate, edit and voice news stories for on-air audience under daily deadlines; edit other reporters’ stories.

 

Metropolitan Living magazine, Seattle, WA

Associate Editor / Writer. 1999-2001.

• Conceive, refine and manage sections of 60-page, monthly, urban lifestyle magazine.

  • Work with creative, sales and executive departments; oversee production through multiple deadlines while maintaining editorial accuracy. Write and assign articles, edit and proofread other writers’ work; supervise journalistic interns. Develop and manage relations with communications departments.

  • 1st-place award for “Leisure and Lifestyle” writing from the Society of Professional Journalists.

 

NONPROFIT EXPERIENCE

 

LA River Expeditions, Los Angeles, CA

Founder / President. 2008-present.

• Manage nonprofit business that plays a leading role in environmental advocacy. Shape local and national public policy via direct action, media relations and community outreach; create novel recreational-educational opportunities in an urban setting.

  • Develop business strategies, write press releases, manage website, utilize social media resources.

  • “River Hero” award, River Network, 2012; “Green Paddle” award, American Canoe Association, 2010; “River Warrior” award, Resources Renewal Institute, 2010. Featured in Sunset, Sierra Club, WIRED and TIME magazines, and the Los Angeles Times, LA Weekly and The New York Times; BBC, NPR, PBS, CNN and CBS This Morning with Charlie Rose.

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Theatre Communications Group, New York, NY

Editor / Writer. 

• Edit national theatre trade publication, ArtSearch; staff writer for American Theatre magazine.

  • Edit and proofread text for grammatical and stylistic consistency; migrate content into desktop publishing; meet bi-weekly deadlines; interface with printing company; manage advertising campaign.